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A 5-star review on Amazon sells 20 more books. WOM helps restaurants make $200 more per customer. word-of-mouth (WOM), also called social influence.

Why do certain ideas and products propagate and sell, while others don’t? If you still want to buy the book, you can do so here. The information in the book is great for writers and marketers, but no need to read the book. I felt he was doing so because he had nothing else to say.

While the beginning of Contagious is informative, 2/3 of the book are useless.īerger uses too many examples to highlight his principles. The book taught me that word-of-mouth happens when a message is worth sharing. It also explains what makes a post, video, or picture go viral on the Internet. It’s a roadmap to create stories and messages that spread fast.